Use Real Estate Photography and Staging to Sell Your Stockton House

You only get one shot and making a great first impression. If you are selling your house in Stockton make sure that you are using the best marketing tools available to you. As the old adage goes, once the image has been seen, it can’t be unseen.

So, the best way to position your house is on the front end of the transaction. You need to think FIRST. What do buyers do first?

When you consider that 90% of all home home buyers begin their shopping online long before any real estate agent is consulted. Today’s buyers are armed with either a smartphone, tablet or a laptop and they know where to look and it’s at that point that you want your house to capture their hearts. You want to be first on the list and the best way to do that is with professional photography. I have personally done the math and dollar for dollar it has had the most positive impact in getting the buyer to come and look.

By far, real estate photography and professional home staging make a bigger difference in the number of serious shoppers and I believe has a large impact on the price you are offered and in some cases the timeframe you close in.

Putting in the extra effort with professional photography and staging, will typically pay for itself and then some. In our latest post we uncover some common sense staging and photograph tips!

Real Estate Photography and Staging are tools to Sell Your Home in Stockton

Staging the House Before The Photos Are Taken and The House Is Shown…

Call in a professional. Sure smart phones are equipped with great cameras and can deliver awesome photographs, but you will never see a bad professional photograph but if you take your own pictures, know that your best is still somewhere south of mediocrity. Your listing needs that  wow factor and to accomplish that your are going to need to interview both a photographer and a stager. Sometimes they can do both… but most photographers are not equipped or accomplished at decorating, accessorizing or furniture placement. Likewise, a professional stager might not know how to utilize the light or take photos to maximize a room’s space in a photograph. It is the combination of these two professionals that will bring your property the eyeballs that your house deserves.

As They Say, A Picture Says A Thousand Words…

Great photography is paramount when listing your house on the MLS and other platforms. We have all seen the photos. Those listings where you say, I can’t BELIEVE they used that shot! Some people take photos themselves, while others rely on their agent. Is that a thumb in the upper left corner of that picture?

Some agents have a good eye, however, nothing can compete with hiring a professional photographer. They will have all kinds of tricks, allowing them to get the absolute BEST photos of your house. Tripods, wide angle lenses and natural lighting are just a few must-haves.

Hiring a professional will easily pay for itself. Keep in mind, a photographer is NOT a stager. They are not there to clean up or position items throughout your home. They are there to capture the best photos of what “is”.

Get it “Designing Women” Ready With a Professional Stager

Professional staging is still largely seen as a “boutique” service, or something only used by people in big cities. But the fact is, staging has a HUGE impact on your ability to successfully sell your home.

People largely buy based on emotion. You will want to create a neutral environment, yet still, allow the viewer to feel as if they are in their own home. Some stagers will refurnish and decorate a whole house, however, it is much more common to focus on a couple main rooms.

Depending on what you already have, a stager can bring in many pieces or simply replace and repurpose items you already have to be more aesthetically pleasing. The ultimate goal of staging is to maximize the perceived value of the home.

Tip #1: Get Rid of the Junk

Don’t take any photos or show your house to any buyer until all of the clutter has been removed. Buyers do not want to see your personal possessions or photos while touring your house. It can make people feel intrusive and subconsciously make them want to leave. This isn’t how you want them to feel!

Tip #2: Put all of Your Personal Items in Storage All Personal Items

Well for a little while anyway. Putting away things like photos, awards, bills as well as religious and political items will make people feel more comfortable. Your goal is to make people feel as if they could live there. They need to be able to easily imagine themselves in the space, and that can prove difficult when looking at a wall of your family photos. In addition, packing up unnecessary items and personal effects will help when the moving day arrives.

Tip #3: Pay Attention to the Outside Areas

For both photography and viewing purposes, you will want to spend some time fixing up the outside of your home. Don’t leave your cars in the driveway, instead park them down the street.

This will allow the focus to be on your home in the photos and will make people feel like they are pulling into their own driveway as opposed to someone else’s. You should also put away all personal items and kid stuff. They say people decide if buying is a possibility in only a matter of seconds.

This is why it pays to clean up the front yard, plant a few flowers and refresh the front porch. The backyard should also be clear of clutter, with a warm and inviting feel. People should want to spend their time there!

Tip # 4: Deep Cleaning is the Key Word… and Keep it Clean

You never really know how other people live. Keeping food out on the counter, the lid up on the toilet, or having cables running across your walls can be huge eyesores to certain people viewing your home. Think about how you would expect a hotel or Air B&B to look upon arrival… and strive for that.

Are you ready to sell your home in Stockton? We are ready to help! Send us a message or give us a call anytime! We can’t wait to hear from you! (209)481-7780

Peter Westbrook

Peter Westbrook is a local Cash Home Buyer / Real Estate Investor in Stockton, Sacramento and Modesto CA and Tulsa Oklahoma. He has written numerous real estate articles that have been published here and by other blog and news outlets. Peter has appeared on several local and national news reports regarding the state of the Stockton and Sacramento Real Estate Markets.

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